The cranberry extract market is witnessing significant growth, driven by increasing consumer awareness of natural health supplements and rising demand for functional foods and beverages. Cranberry extract, known for its rich antioxidant properties and potential benefits in urinary tract health, is widely used in dietary supplements, nutraceuticals, cosmetics, and pharmaceuticals.
Key growth drivers include the rising preference for plant-based ingredients, growing health-conscious consumer base, and expanding applications in the personal care and food industries. North America holds a dominant share due to high product awareness, while Asia-Pacific is emerging as a lucrative region owing to changing lifestyles and increasing disposable income.
